BECAUSE A SOUL ON FIRE IS A SOUL ALIVE
SOUL ON FIRE SUPPLY CO.
At SOUL ON FIRE Supply Co., we believe that time is not your friend, that the death promise of the ace of spades is always staring you in the face, and that you need to defiantly take risks to live to win anyway—even when you feel utterly born to lose. Like the ghost of Lemmy Kilmister of Motorhead would tell you.
We make apparel and supplies intentionally designed to remind you to mind the fire inside. To diligently mind your business. To confront this unsafe life with bold curiosity and authentic courage. To eschew colorless living as you stumble through your tumultuous calling journey of meaning. To embrace your failures as scars that inform the value of your ever-evolving story.
We echo the command of the American Catholic iconoclast, Jack Kerouac— burn, burn, burn, like fabulous yellow roman candles exploding across the stars.
At SOUL ON FIRE Supply Co., we believe you need to live your life hot—else, life will spit you out like lukewarm milk.
We want you to make all of your actions breathe fresh new oxygen into your glorious fire inside.
We believe you need to be a strong keeper of your flames so that they burn away the possibility of future regret.
Because creation is its own reward, we contend that nourishing your fire inside into launched realities will make you feel alive.
We make our products with the lonely artist in mind. The underdog athlete. The genre-bending musician. The overlooked entrepreneur. The canceled comedian. The corporate misfit. The rejected writer. The politically homeless. The spiritually independent. The blue-collar outlaw. The college dropout with a different idea. The recovered addict whose hope is powered by pain. And the serial failure who always gives up on giving up.
So stock up on merch and supplies that align with your ethos at SOUL ON FIRE Supply Co.
Always be on fire.
BECAUSE A SOUL ON FIRE IS A SOUL ALIVE.
MERCH
NOTHING IS SAFE
At SOUL ON FIRE SUPPLY CO., we agree with the late, great rocker Lemmy Kilmister of Motorhead when he proclaimed that “Nothing Is Safe”. This is FAILURE RULE #2, and we live our lives with this truth in mind. You should too. So buy this shirt.
PMA
Life is difficult. Failure is inevitable. But if you keep that PMA (Positive Mental Attitude), you can learn to let hard times make you and make your failures rule! Get this shirt and keep that PMA!
VUCA
As a SOUL ON FIRE, you should be prepared to confront and embrace the beauty of VUCA in your life - Volatility, Uncertainty, Complexity, and Ambiguity. This shirt will remind you of that beauty.
WABI-SABI
Life isn't perfect. And you need to see that as a good thing. Find the beauty in life's imperfection. Learn to enjoy Wabi-Sabi. Because as rocker David Lee Roth would say, "It's Perfect Because It's A Little Fucked Up."
KBO (KEEP BUGGERING ON)
Churchill was famous for invoking the KBO (Keep Buggering On) spirit through the tumult of war and politics. You need to do the same through the tumult of whatever chaos life throws at you. Buy this shirt and own this ethos. And make sure to project an "Up Your Bum" attitude to all that would deter you.
FAILURE PURIFIES
FAILURE RULE #1: Failure Purifies. Failure burns off the areas of our lives that can gain from being reimagined, reconfigured, and reconstructed. So we can rise like a burning phoenix empowered by pain. Wear this shirt and rise!
MIND YOUR BUSINESS
Before our money read In God We Trust, it read Mind Your Business. Channel the spirit of the Fugio cent and aim to do the same in your life as an entrepreneur, a creative, and an authentic. Get this shirt and mind your business.
SOUL ON FIRE LOGO
Burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars as Jack Kerouac would urge. Live your life hot. Always be on fire. Because a SOUL ON FIRE is a soul alive, buy this emblematic SOF logo shirt, and be a keeper of your flames.
GIVE UP ON GIVING UP
Don’t let failure deter you. Be a Soul On Fire and keep on giving up on giving up. Can’t stop, won’t stop. Get this shirt and keep fighting.
SMOKEWEAR LINE
LIGHT, PUFF, PROCESS
Life is complex and tricky. You need to take time for stillness and contemplation. Cigars are a great facilitator for introspective processing. So buy this shirt and Light, Puff, and Process.
ONLY GREAT MEN SMOKE CIGARS
Cigar smoking is traditionally associated with great men. And many women too - that shirt is coming soon. For now, this one's for the great dudes with long ashes. Buy up.
WORLD PEACE CAN’T BE DONE
World peace can't be done. Utopia is a myth. Life is full of failure. Find joy amid it all with the aid of fine cigars and heavy music. Buy this shirt and overpower and overcome.
LONG ASHES, LONG NIGHTS
As a Soul On Fire, burning the candle at both ends is normal. Wear this shirt and let the world know you carry your long nights with long abiding cigar ashes.
TATTOOS, CIGARS, & LUXURY CARS
Some things just go together like Tattoos, Cigars, & Luxury Cars. Show the world your affinity for this trinity and buy this kick ass shirt.
LOW LIFE LIVING THE HIGH LIFE
We are all imperfect. We all have flaws and failures. But that doesn’t mean we can’t embrace life to the fullest and live large. Like a low life living the high life. Buy this shirt and own your imperfection.
CIGAR CLUB
At Soul On Fire we aren’t really into joining groups. Groupthink sucks and groups usually produce groupthink. But we do love hanging with fellow cigar lovers. That’s one group we will promote. You can too with the Cigar Club tee. Get into it.
SOUL ON FIRE SMOKEWEAR
Smoke your cigars in style and boldness. Bear the SOUL ON FIRE SMOKEWEAR logo proudly on your chest as you immerse yourself in fragrant, aromatic, first and second hand premium cigar smoke.