FAILURE RULES!

The 5 Rules of Failure for Entrepreneurs, Creatives, and Authentics

FAILURE RULES!

Failure can ruin lives and families. There’s no denying it. It can destroy your health and obliterate your self-esteem. But it also holds a lot of value on the road to success.

FAILURE RULES! walks you through five essential rules to help you pull value from any failure—as proven by Andrew Thorp King’s personal stories of dramatic, cascading failures in business, relationships, art, and life.

Journey through key failure lessons from a wildly diverse set of successful entrepreneurs, creatives, and authentics, including Winston Churchill, Sara Blakely, Henry Rollins, Andrew Yang, Toby Keith, Ryan Holiday, David Goggins, Glenn Beck, Neil deGrasse Tyson, Billie Jean King, Srinivas Rao, Dwayne “The Rock” Johnson, J.K. Rowling, and many, many more.

The experience and immediate tangible results of failure suck. But if you follow the rules of failure—seeing beyond the mess and picking through the good stuff left in the rubble—you can move forward into success.

Embrace the F-word and let hard times make you stronger. Because after it sucks, FAILURE RULES!

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  • “To do anything worthwhile and difficult, you have to expect failure. And you have to plan on how you’re going to accept, use, and grow from it. The stories in FAILURE RULES! are a handbook for how to engage with your failures wisely.”

    John Joseph, author of The PMA Effect, triathlete, frontman for the Cro-Mags

  • “In FAILURE RULES!, King distills the essence of truly learning from one's challenges and hardships and channeling that energy into making good happen.”

    Christian Picciolini, anti-racist activist and author of Breaking Hate

  • “Fact is, failure became a friend of mine and I let it define me until I learned to leverage my failures as lessons! Read this badass book and learn to do the same because FAILURE RULES!”

    Joshua Coburn, motivational speaker, entrepreneur, co-founder of Dissident Cigars, and author of Shit That Needs Said

  • “Failure is a discipline unto itself, it must guide your decision making even when you’re being bold and taking risks. Just because you may encounter someone who has cheated their way up, doesn't mean you should too. Fail upward instead. Integrity is far more appealing than deceitfulness. Read FAILURE RULES! and learn how.”

    Andrew Wilkow, host of Wilkow Majority on Sirius XM

  • “Everybody comes to a fork in the road, maybe reading FAILURE RULES! will help you continue your journey. Life isn’t about how many times you hit the canvas, it’s about how many times you get up and continue to fight.”

    Ricky Rodriguez, master blender for CAO Cigars